TV / SOCIAL
“motHER”
For Mother’s Day, Teleflora sought to celebrate all the parts of mothers that often get overlooked. Using found footage and photos of Teleflora employees and their mothers, I created a film that celebrates who mothers were before they were mothers.
To amplify the template usage, we engaged several influencers to use the template to showcase their mothers.
PRESS
SOCIAL
To further bring the campaign to life, I created an Instagram template of the spot available for users to create their own tributes to who their mothers’ were before they were their mothers.