TV / SOCIAL
For many Americans, prescription drugs can sometimes feel like a luxury. But what if they need life-saving medications? In this ADDY Award-winning campaign, I centered real GoodRx users—their stories and experiences—to illustrate the profound impact of accessing critical medicines for them and their loved ones.
GoodRx Effect
“William” Patient Story
“Nina” Provider Story
SOCIAL
To further expand the campaign, I developed a clean and sophisticated design system to deliver informative and engaging social content to bring to life the “GoodRX Effect.”
Photographer: Lauren Justice