To relaunch the classic kids’ clothing line and bring Garanimals into the 21st Century, the idea was simple– parents and children, like Garanimals clothing, go together. From there the campaign, “We Go Together”, was born.

To relaunch the classic kids’ clothing ling, I worked to develop a new brand identity, including a new logo, website redesign, new clothing tags, and advertising, including TV, social, OOH, and point of sale.